UI/UX Design
Design that converts.
Backed by data.
Design systems, interaction design, and user research that converts visitors into customers. Beautiful interfaces backed by evidence, not just aesthetics.
Tokens, component libraries, Storybook documentation — design that scales with your product.
User interviews, usability testing, and analytics review before the first wireframe.
Variables mapped to Tailwind tokens. Specs annotated. Zero guesswork for engineers.
Capabilities
Everything we do
in ui/ux design.
Design Systems
We build design systems that your team actually uses. Tokens, component library, Storybook, and a governance process — not a Figma file no one opens.
- Design token architecture: colour, spacing, typography, shadow — synced to code variables
- Component library in Figma with auto-layout, variants, and slot-based composition
- Storybook documentation with usage guidelines, do/don't examples, and accessibility notes
- Governance process: contribution guidelines, version control, and deprecation workflow
User Research
We talk to your users before we design anything. Moderated sessions, card sorting, heatmaps, and surveys — insights that drive every design decision.
- Moderated usability sessions with task-based scenarios and think-aloud protocol
- Card sorting and tree testing for information architecture validation
- Heatmap and session recording analysis (Hotjar, FullStory) for existing products
- Quantitative surveys for attitude measurement and feature prioritisation
Interaction Design
Micro-interactions that make your product feel alive. State transitions, loading skeletons, and gesture patterns — designed for delight without slowing performance.
- Micro-animation design with Framer Motion specifications and easing curves
- State transition design: loading → success → error — every edge case covered
- Loading skeletons and optimistic UI patterns that reduce perceived latency
- Gesture pattern design for touch interfaces: swipe, pinch, long-press
Figma → Code Handoff
Handoff is where most design projects fail. Ours don't. Variables mapped to Tailwind tokens, components specced with props, and a handoff call with engineering.
- Figma variables mapped directly to Tailwind CSS custom properties
- Component specs with prop definitions, responsive behaviour, and interaction notes
- Redlines and spacing annotations for pixel-perfect implementation
- Handoff meeting with engineering team — walkthrough, Q&A, and implementation priorities
Conversion Optimisation
Design decisions backed by conversion data. A/B test designs, funnel analysis, and copy testing — so you know the redesign actually worked.
- A/B test design with hypothesis documentation and statistical significance thresholds
- Funnel analysis and drop-off identification with heatmap overlay
- Copy testing and microcopy optimisation for forms, CTAs, and error messages
- Post-launch measurement: before/after metrics with confidence intervals
Tech Stack
Every tool we use
to deliver ui/ux design.
Design Tools
Research
Implementation
Analytics
Process
How we deliver
ui/ux design.
What to expect from week one to launch — and beyond.
Research Sprint
User interviews, competitor analysis, heuristic evaluation of existing product (if any). Insights documented before any design work starts.
Design System Foundation
Tokens, base components, typography scale, colour modes. The system is built first; screens come from it.
Screen Design & Prototyping
High-fidelity Figma with interactive prototypes for usability testing. Three rounds of feedback built into the timeline.
Handoff & Governance
Annotated specs, Figma variables mapped to Tailwind tokens, component documentation in Storybook, and a handoff call with engineering.
Case studies
Work that proves it.
“The design system they built reduced our eng sprint by 30%. We ship twice as fast now. The handoff was the best I've experienced — zero back-and-forth on implementation details.”
SPSofia Park
Head of Product, Meridian
FAQ